What Is an Automotive Sales Brochure?
An automotive sales brochure is a publication created to introduce and promote a vehicle, model line, or product to prospective buyers. Manufacturers and dealerships distributed brochures through showrooms, auto shows, direct-mail campaigns, sales representatives, and other marketing channels.
Depending on the publication, a brochure may describe styling, engines, performance, standard equipment, optional features, trim levels, colors, interior choices, dimensions, specifications, accessories, and other details that help show how the vehicle was originally presented when new.