1992 Mercedes-Benz S-Class Dealer Salesman Training Sales and Marketing Manual
1992 Mercedes-Benz S-Class Dealer Salesman Training Sales and Marketing Manual
1992 Mercedes-Benz S-Class Dealer Salesman Training Sales and Marketing Manual. Original. This is just one from a set of four 1992 Sales and Marketing Manuals that Mercedes-Benz put out.
You will have 18 models to present to customers this year -- more than ever before. There are 11 engines available, ranging from the economical, 2.3-liter four-cylinder in the 190E 2.3 to the truly impressive 6.0-liter V-12 in the 600SEL, the flagship of the line. Three models (190E 2.6, 300E, and 300CE) are available in the Sportline handling option package, further enabling you to tailor a Mercedes-Benz automobile to virtually every prospect's needs and tastes.
The manual is organized as follows:
The S-Class - In the Market
This section puts the S-Class within the context of its segment within the luxury-car market.
The S-Class - In the Line
This section discusses the S-Class within the context of the entire Mercedes-Benz line.
Introducing Your Customers to the S-Class
Using the market and product information presented in the preceding two sections, this section summarizes S-Class features and how they speak to the needs and preferences of likely buyers in this market segment.
Recommending the S-Class to Your Customers
This presentation section is the heart of the manual. It provides you with a six-perspective, walkaround persentation for the all-new S-Class, using extensive illustrations and conversational language.
Includes specifications and optional equipment chart.
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