1978 BMW 320i Sales Brochure. Original.

Contents:

Why cars with similar mechanical parts still don't perform like a BMW.
Have you noticed that people who own a BMW enjoy driving more than you do?
The technology of control.
Superb engineering shouldn't be confined to a car's mechanical parts.
You drive a BMW, it does not drive you.
A racing engine in a sensible sedan.
Safety. A judicious combination of brute strength and agility.
The BMW life saving system.
Technical Data BMW 320i.