This is an original 1977 Cadillac Salesman's Merchandising Guide. It was put together to be an easily accessed source of information for the salesmen to utilize when helping a customer place their order, answer their questions, or just to help promote the line. Included are interior/exterior highlights, ordering codes, samples of the vinyl, leather, and more for the DeVille, Eldorado, Fleetwood Brougham, Seville, and the Fleetwood/Forman Limousine. The large Paint Chip Samples are missing from the top of the right side and a few of the Fabric Samples are missing. Good condition for its age with some wear, soiling and blemishing [see photos].