1972 AMC Jeep - Your Land Your Jeep and You by Ed Zern Booklet. Original.

Hey Jeep lovers, here is a rare piece for your collection. This small booklet was distributed by Jeep and written by Ed Zern, basically promoting one to Tread Lightly, long before the Public Awareness Program, which later became a non-profit was even formed.

Ed was a writer, possibly most notable for his long running Field and Stream column, "Exit Laughing".  Not only a writer, but humorist, fisherman, environmentalist and conservationist.