1970 Toyota Black Cover Full Line Sales Brochure. What's the big fuss about Toyota, anyway? Actually, all we've done is design the kind of cars today's car buyers want. Economical cars big on quality. Inexpensive automobiles with contemporary styling. And performance. Low maintenance vehicles with familiar components. And with handling characteristics for our high speed roads. Simple enough. No reason to fuss. What it all boils down to is: Toyota suits the American consumer's demands for quality and reliability. And maybe that's because, at Toyota, we're pretty fussy about what we put our name on. Features Corolla, Corona, Mark II, Crown, Land Cruiser, and Toyota Half-Ton Pickup.
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