1958 Ford Truck Sales Letter and Free 3 Way Electric Lantern. Included in this package is a 4 page letter from the Ford Truck Marketing Manager to a current Ford truck owner. The letter talks about the various lines of trucks and invites the customer to come in and take a look at the 1958 Ford line. When they come in and present the card (2 page card that comes with this package) they get a free lantern.