1953 All the Facts About the Completely New 53 Ford Sales Brochure for Salesmen. From this book, you'll learn the factual, feature-by-feature reasons why the big, new 1953 Ford is the New Standard of the American Road. And, in addition to learning how this new standard of performance, comfort and styling is achieved, you'll see--listed on the back cover-- the 41 "Worth More" features that make Ford "worth more when you buy it...worth more when you sell it!" Study these pages. They're packed with selling features. They contain all the facts you'll use in convincing your prospects that this 1953 Ford is the biggest value on the automotive market! Good condition with minor wear and soiling [see photos].