This original 1997 Lincoln Mercury Product Portfolio is in great condition and was a dealer-only item that was designed to make finding information about the '97 line quick and easy. The complete product information enables the salesman to increase product knowledge, improve sale-process skills, become aware of customer purchase motivators, and more with the included paint chip/color options, marketing strategy, key changes, wheel treatments, features, and more for the Lincoln Continental, Mark VII, Town Car, Mercury Tracer, Mystique, Sable, Cougar XR7, Grand MArquis, Villager, and the Mountaineer. This well-put-together album is a must-have for any motoring enthusiasts collection!
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