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1992 Mercedes-Benz 300 Class Dealer Salesman Training Sales and Marketing Manual

Price $46.00 $36.80 Details W: 8.75 x H: 11 x D: 0.3125 Weight 0.56 lbs. Page Count 40 Condition Used Original - Good Item Type Promotional Material Inventory Number SB-55741 OEM Number MC-91-051-3.5 In Stock
Flat US shipping rate: $8.95
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1992 Mercedes-Benz 300 Class Dealer Salesman Training Sales and Marketing Manual. Original. This is just one from a set of four 1992 Sales and Marketing Manuals that Mercedes-Benz put out.

You will have 18 models to present to customers this year -- more than ever before. There are 11 engines available, ranging from the economical, 2.3-liter four-cylinder in the 190E 2.3 to the truly impressive 6.0-liter V-12 in the 600SEL, the flagship of the line. Three models (190E 2.6, 300E, and 300CE) are available in the Sportline handling option package, further enabling you to tailor a Mercedes-Benz automobile to virtually every prospect's needs and tastes.

The manual is organized as follows:

The 300 Class - In the Market

This section puts the 300 Class in the context of its segment within the luxury-car market.

The 300 Class - In the Line

This section discusses the 300 Class within the context of the entire Mercedes-Benz line.

Introducing Your Customers to the 300 Class

Using the market and product information presented in the preceding two sections, this section summarizes 300 Class features and how they speak to the needs and preferences of likely buyers in this market segment.

Recommending the 300 Class to Your Customers

This presentation section is the heart of the manual. It provides you with a six-perspective, walkaround persentation for the 300 Class, using extensive illustrations and conversational language.

Includes specifications and optional equipment chart.

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