Original Cadillac "C" publication, eight-page folder, two-sided color printing; folded measures 12.5 x 10 inches. Life begins at 40  is a reflective look at great contributions such as the Cadillac, Polaroid Camera, Schaefer Snorkel Pen, President Truman inaugurated, Lone Ranger TV show debuted. Also 1949 first DeVille advertisement featured diamonds and sapphired to convey the jewel-like quality of Cadillac's new car. Featues 1989 DeVille coupe and sedan. Cadillac road side service. List of Cadillac's sponsorships (i.e., Palm Beach Polo, NY Harbor Festival Liberty Cup Regatta, Beverly Hills 75th Birthday Diamond Jubilee, AGA equestrian events, and more). Full page ad for the Allante'. Good condition for its age with minor wear and blemishing [see photos].