1987 Buick Dealer Album Marketing Manual.
The marketing manual was developed to serve as a useful product information center for salespeople and a complete marketing tool. It helped salespeople understand the 1987 products, target markets and the goals and objectives of Buick. The marketing manual was an excellent source for gaining product knowledge and was somewhat of a living document where new information could be added via bulletins, etc.
Tabbed Sections:
How to Use This Manual Index
Marketing Information
Product Information
Interior Fabrics
Skyhawk
Skyhawk Wagon
Skylark
Somerset
Century
Century Wagon
Regal (incl Grand National and T Package)
LeSabre
Electra/Park Avenue
LeSabre/Electra Wagons
Riviera
General Information
Specialty Cars
As these are model year specific and not intended for public consumption these are more rare than literature passed out to the public by dealerships. A great addition for the Buick Owner or Collector.
Very good condition with minor wear and discoloration [see photos]. Paint Chips and Fabric Samples are very good.
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