Original 1986 Chrysler/Plymouth Advertising Planner Dealer Album. This was a dealer-only item and was not available to the public. This well-illustrated Chrysler/Plymouth Dealer Album is what sales staff would have used to help advertise for various holidays, how to utilize the newspaper, and radio for marketing, and more. This binder is in great condition and includes Advertising Guidelines, marketing data, advertising slicks, and more for the Colt, Colt Vista, Conquest, Horizon, Turismo, Turismo Duster, Reliant, Gran Fury, Caravelle, Voyager, Laser, LeBaron, Town & Country, New Yorker, Fifth Avenue, and Limousine.  This piece is rare and is a must-have on any motoring enthusiasts' bookshelf!