1985 BMW Excellence Through Innovation Automotive Publication. Original.

Promotes BMW's perspective of excellence that leads them to innovations in the automotive industry.

While physics may teach that opposite poles attract, an appreciation for the BMW and its driver presents an eloquent counterpart favoring the affinity of like traits.
The aggressive application of technology represents a vital difference that distinguishes BMW from other makes. Absolute fidelity to a philosophy of performance stamps the second indelible mark of BMW on its products.