This is an original 1981 Lincoln Mercury Advanced Product Facts Book. It is in good condition and was put together to be an easily accessed source of information for the salesmen to use when helping a customer place an order, answering any question, or just promoting the line. This was an advanced book, so it was put out before the model year actually started, so some info might have been updated. Included are the new features and benefits, interior color selections, model availability, two similar advertising brochures for Fleet Buyer Highlights, and more for the Continental Mark VII, Marquis, Cougar, Cougar XR7, Town Car, Capri, Zephyr, and Lynx.