1978 Lincoln Continental Sales Brochure. Presenting the 1978 Lincoln Continental -- a luxury car for a 75th Anniversary. Ford Motor Company is celebrating its Diamond Anniversary this year, and in it, Lincoln Continental carries forward its heritage of luxury. Lincoln Continental is truly a standard by which American luxury cars are judged. Whether it's for roominess, comfort, styling, overall quality, or value, Lincoln Continental owners have their own reasons for owning Lincoln Continental; they've got their standards. Includes standard and optional equipment, major specifications, and interior availability chart. Good condition with minor wear and blemishing [see photos]. Staples are rusty.