1978 Ford Thunderbird Sales Brochure. Thunderbird. A great car to begin with. One compelling reason for owning a Thunderbird is the car itself. With the luxury, quality and fine engineering one traditionally associates with Thunderbird. The fact that its down-to-earth price makes Thunderbird so easy to own is almost unbelievable. Includes options. Highlights multiple models/packages; Diamond Jubilee Edition, Town Landau, Sports Decor Group, and personalize with Tu-Tone paint treatment. Notable standard features and measurements on back. Condition: Some wrinkling at the top. See pics. Note: Canadian. Litho in Canada 9/77.