This original 1977 Mercury Product Facts Book is in good condition and was designed to hold all of the Mercury sales and product information materials that were sent to the dealerships for the model year. It was a handy reference for the salesmen to answer any questions, promote the line, and more. Included are model availability, standard equipment, economy ratings, wheel treatments, and more for the Marquis, Cougar, Monarch, Comet, Bobcat, Capri, and station wagons.
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