1977 Lincoln Continental Mark V Sales Brochure. The original custom crafted Continental...Continental Mark III... Mark IV... And now, Continental Mark V. A Mark of tradition. Mark V. The new Mark. Boldly contemporary...yet reassuringly compatible with traditions evolving from the first Continental, the only American luxury car ever honored for design excellence at New York's Museum of Modern Art. Standard and optional equipment, and major specifications. Good condition with minor wear and soiling [see photos].