This is an original 1975 Lincoln and Mercury Product Facts Book. It is in good condition with minor wear and soiling [see photos]. This book was put together for the dealership to have an easily accessible resource of knowledge to help them answer any questions or help promote the line. Included are pictures of the models, standard equipment, model availability, ordering codes, comparison facts, tire availability, and much more for the Mercury, Montego, Cougar XR7, Monarch, Comet, Capri, Lincoln Continental & Mark VI, and Bobcat.