1974 Lincoln Continental and Continental Mark IV Sales Brochure. If you are considering the purchase of a luxury car in 1974, you are prudent to be interested in the Continentals. Their claims for your consideration are substantial and persuasive. The 1974 Continentals. Judge your car by our car. Features the Lincoln Continental Sedan, Coupe, Town Cars, and Mark IV. Standard and optional features are also highlighted along with specifciations. Staples are lightly rusted, but otherwise in good clean condition. Form No. LC-74-14 (Original).