Original 1973 Lincoln Mercury Dealer Product Facts Book. This Sales Reference Manual was used to educate Sales Staff on the New Models and to help Customers with their purchase. It highlights the Features, Options, Packages, Components and Data for the Full Line of Lincoln and Mercury Cars. These include Montego, Cougar, Continental, Mark IV and Pantera. The back has a large section dedicated to Competitive Comparison Information with their Competition. The original Binder is in good condition with minor wear and soiling. The pages are very good with minor wear and discoloration [see photos]. Very rare and informative piece that will be a great addition to any Collection.
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