1973 Lincoln Continental & Mark IV Sales Brochure. 1973 Lincoln Continentals and Continental Mark IV. The story of the 1973 Continentals begins with the 1972 Continentals. Now we have the 1973 Continentals. The best cars we've ever built. Luxurious near the point of perfection. Designed to be even quieter than the 1972 models. The 1973 Continentals. Anticipating the most demanding test of all...an evaluation by you, from behind the wheel. Features Lincoln Continental Sedan, Coupe, Town Car, and Mark IV. Optional and standard features at the back of the brochure. Condition: Small amount of rust on staples. See pics.