1972 Benvenuto Alla Fiat Promotional Brochure.
Benvenuto All Fiat = Welcome to Fiat.
Introduces one to the United States exclusive importer and distributor Fiat-Roosevelt Motors, Inc a wholly factory-owned branch.
At the time it claims Fiats were the biggest selling cars in Europe, selling approximately 20% of the European market with their nearest competitor selling about half that. They owned Ferrari, Lancia and Autobianchi automobile companies outright, and were a major stockholder in French Citroen and Spanish S.E.A.T. automobile companies.
Fiat means...
Mass Production
Mass Transportation
Making the Desert Bloom
Giving a Man a Chance
An Emerging Nation
Power for The People
A World on Wheels
A Past to Be Proud Of
A Future to Build On
Condition: Rusty staples.
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