Original 1954 Mercury Dealer Product Facts/Data Book. This Sales Reference Manual was used to educate Sales Staff on the New Models and to help Customers with their purchase. It highlights the Features, Options and Specifications for the Full Line of Mercury Cars. These include Monterey and Custom Models. This Data Book is in the original Binder which shows minor wear and blemishing. The first page has some writing on the top, the rest of pages are very good with minor wear and discoloration [see photos]. Very rare and informative piece that will be a great addition to any Collection.
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