Original 1954 Ford Truck Dealer Sales Handbook. This Data/Facts Book was used to educate Sales Staff on the new Truck Models offered by Ford and to help Customers make their purchase. It highlights the Features, Options and Specifications of the Full Line of Truck Models from Ford. These include F Series, Cab Forward, Parcel Delivery, School Bus and more. It is in the original Binder and is in very good condition with minor wear and discoloration [see photos]. Very rare and informative piece for the Ford Truck Owner or Collector that will display well.