Original, over-sized sales brochure for the new 1953 Mercury Monterey. Read about redesign, interiors, exteriors, specifications, performance, transmission, all while reviewing the nice color photos of cars and exterior/interior colors and trim. Styles shown are the special custom coupe, special custom 4-door sedan, special custom convertible, 8-passenger station wagon, custom 4-door sedan, and the custom sport coupe. Good condition for its age with some wear, soiling and blemishing [see photos]. Front cover has a Dealer Stamp. M-53-101
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