Original 1974 Lincoln Mercury Dealer Product Facts Book. This Sales Reference Manual was used to educate Sales Staff on the new Lincoln and Mercury Models and to help Customers with their purchase. This Data Book shows Features, Options and Specifications for the Full Lincoln/Mercury Car Line Up, but does not include Pantera. The Capri section is empty. The back has Product Comparisons with the Competition. It has been slightly damp so pages show some wrinkling and discoloration [see photos]. Very rare and informative Dealer only item that will display well.
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