Original 1953 Ford Trucks Dealer Data Book. This Salesmen's Handbook highlights the Features, Options and Specifications of the Full Line of Truck Models offered by Ford in 1953. These were used to educate Sales Staff on the new Truck Models and to help Customers make their purchase. It is in the original binder and is in very good condition with minor wear and soiling [see photos]. Very rare to find at all, let alone in this good of condition since most Dealers only got one and they were usually thrown away at the end of the year. Very informative and useful piece for the Truck Owner or Collector that will display well.
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